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يشبه تحسين محركات البحث داخل الموقع إلى حدٍ كبير، حيث تتضمن عملية تحسين محركات البحث من الناحية التقنية تحليل مشكلات موقع الويب التي تعيق تصنيف موقعك ومعالجتها. كما يساعد في تسهيل عملية التعرّف على موقعك وتتبعه من جانب محركات البحث. نعمل في جلوبال ميديا انسايت على إجراء مراجعة تقنية شاملة لموقعك وإصلاح المشكلات التي تؤثر على أداءه وسلامته.
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الكلمات المفتاحية هي المصطلحات التسويقية التي ترغب في حصول موقعك الإلكتروني على تصنيف جيد ضمن نتائج البحث بناءً على استخدامها. تُعد الكلمات المفتاحية الأكثر أهمية هي تلك التي تلي اسم علامتك التجارية والمنتجات والخدمات التي تقدمها، هي مصطلحات البحث التي يربطها الأشخاص بعلامتك التجارية أو يبحثون عنها في غوغل للعثور على منتجاتك وخدماتك.
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